Smartphone Market in China 2009-2019

As the largest market in the world, mainland China remains among the fastest-growing nations in smartphone industry. This report provides GMD’s updated statistics and predictions for smartphone market in China based on a summary of GMD independent research and a filtration of comparative data from third-party sources. An overview of the global smartphone market is also included. Historical data covers 2009-2014 period which was projected over the next five years up to 2019. In addition, the benchmarked data and analysis offer a solid and comprehensive foundation for businesses to generate ideas tapping into China’s smartphone industry and/or market.
This report answers the key questions: How large is China’s smartphone market and its share in global market? What are the sizes of sub-categories in smartphone market by OS, brands, price, screen size, CPU processor, and camera resolution? Where do Chinese smartphone users download/purchase apps or software and how much do they spend monthly? What are the marketing channels of smartphones in China? What are the answers to the above questions in the next five year? GMD estimates that China’s smartphone shipments and users reached 450 million and 610 million respectively in 2014. It is predicted that the two figures to continue to rise over the coming years driven by the booming economy and the expansion of middle-class people in China. The total smartphone shipments and users will soared to 768.3 million and 964 million by 2019. Key Players:
Samsung Electronics Co., Ltd.
Xiaomi Technology Co., Ltd.
Coolpad Group Limited
Apple Inc.
Lenovo Group Ltd.
Huawei Technologies Co., Ltd.
ZTE Corporation
OPPO Electronics Corp.
Meizu Technology Co., Ltd.

CHAPTER I. INTRODUCTION
I-1. Industry Definition and Scope
I-2. Research Methodology
I-3. Executive Summary
CHAPTER II. OVERVIEW OF GLOBAL SMARTPHONE MARKET
II-1. Global Mobile Phone and Smartphone Shipments 2009-2019
II-2. Market Segments of Global Smartphone Shipment Volume by OS 2009-2019
II-3. Market Segments of Global Smartphone Shipment Value by OS 2009-2019
II-4. Worldwide Smartphone Average Selling Price 2009-2019
II-5. Global Mobile Phone and Smartphone Users 2009-2019
CHAPTER III. CHINA SMARTPHONE SHIPMENTS AND USERS
III-1. China Smartphone Shipments by Volume 2009-2019
III-2. China Smartphone Shipments by Value 2009-2019
III-3. Market Shares of China Smartphone Shipments by Air Interface 2009-2019
III-4. Market Shares of China Smartphone Shipments by Vendor 2011-2014
III-5. Market Distribution of China Smartphone Shipments by OS 2009-2019
III-6. Marketing Channels of China Smartphones 2013-2014
III-7. China Smartphone Users and Penetration 2009-2019
III-8. Market Shares of China Smartphone in Use by Brand 2013 & 2014
III-9. Shares of China Smartphones in Use by OS 2009-2014
III-10. Shares of China Smartphones in Use by Screen Size 2009-2019
CHAPTER IV. CHINA SMARTPHONE OUTPUT AND EXPORT
IV-1. Smartphone Output Value and Enterprises in China 2009-2019
IV-2. Major China Smartphone Makers and Market Shares in 2014
IV-3. China Smartphone Exports by Value 2009-2019
IV-4. Contribution of China’s Smartphone Supply to Global Market 2009-2019
CHAPTER V. SMARTPHONE FEATURES AND TREND ANALYSIS
V-1. China’s Smartphone Average Selling Price 2009-2019
V-2. Most Popular Smartphones in China in October 2014
V-3. Market Shares of China Smartphones by Brand Awareness 2010-2014
V-4. Price Segments of China Smartphones 2011-2014
V-5. Processor Segments of China Smartphone Models on Market 2013-2014
V-6. Distribution of Smartphone Models on Market by Screen Size 2013-2014
V-7. Market Shares of Smartphone Models on Sale by Camera Resolution 2013-2014
V-8. Market Shares of Smartphone Models on Sale by Battery Capacity in October 2014
CHAPTER VI. BEHAVIOR ANALYSIS OF CHINA SMARTPHONE CONSUMERS
VI-1. China’s Urbanization Progress 2009-2019
VI-2. Increase of Per Capita Income in China 2009-2019
VI-3. Increase of Customer Goods Sales in China 2009-2019
VI-4. Smartphone Features Considered by Potential Purchasers 2013-2014
VI-5. Major Complaints from Smartphone Users in 2014
VI-6. On-Device Behaviors of China’s Smartphone Users 2013-2014
VI-7. Percentage of Users Who Used Smartphones in Various Places or Activities 2013-2014
VI-8. Softwares/Apps Installed by Category 2013-2014
VI-9. Downloading Sources of Installed Apps 2013-2014
VI-10. Average Monthly Spending on Apps Installation 2013-2014
CHAPTER VII. CHALLENGE AND OPPORTUNITY
VII-1. Will Profit Shrinking Hurt the Industry?
VII-2. Major Growth Drivers and Increasingly Attractive Features of Future Smartphones

Samsung Electronics Co., Ltd.
Xiaomi Technology Co., Ltd.
Coolpad Group Limited
Apple Inc.
Lenovo Group Ltd.
Huawei Technologies Co., Ltd.
ZTE Corporation
OPPO Electronics Corp.
Meizu Technology Co., Ltd.
List of Tables:

Table 1. China’s Smartphone Market Overview
Table 2. Worldwide Smartphone and Mobile Phone Shipments 2009-2014
Table 3. Outlook of Worldwide Smartphone and Mobile Phone Shipments 2014-2019
Table 4. OS Segments of Worldwide Smartphone Shipment Volume 2009-2014
Table 5. Outlook of Worldwide Smartphone Shipment Volume by OS 2014-2019
Table 6. OS Segments of Worldwide Smartphone Shipment Value 2009-2014
Table 7. Outlook of Worldwide Smartphone Shipment Value by OS 2014-2019
Table 8. Worldwide Smartphone Users and Penetration 2009-2014
Table 9. Outlook of Worldwide Smartphone Users and Penetration 2014-2019
Table 10. China Smartphone Shipments by Volume 2009-2014
Table 11. Outlook of China Smartphone Shipments by Volume 2014-2019
Table 12. China Smartphone Shipments by Air Interface 2009-2014
Table 13. Outlook of China Smartphone Shipments by Air Interface 2014-2019
Table 14. China Smartphone Shipment Volume by Vendor 2011-2014
Table 15. Market Share of China Smartphone Shipments by Vendor 2011-2014
Table 16. Market Share of China Smartphone Shipments by OS 2009-2019
Table 17. Sale Shares of China Smartphone by Marketing Channels
Table 18. China Smartphone Users and Penetration 2009-2014
Table 19. Outlook of China Smartphone Users and Penetration 2014-2019
Table 20. Volume Shares of China Branded Smartphones in Use (2013 and 2014)
Table 21. Volume Shares of China’s Smartphones in Use by OS 2009-2014
Table 22. Market Shares of China’s Smartphones in Use by Screen Size 2009-2019
Table 23. China Smartphone Output and Enterprises 2009-2014
Table 24. Outlook of China Smartphone Output and Enterprises 2014-2019
Table 25. Major Smartphone Producers and Market Shares by Shipment in 2014
Table 26. China’s Smartphone Supply in Worldwide Market 2009-2014
Table 27. Outlook of China’s Smartphone Supply in Worldwide Market 2014-2019
Table 28. China Top 15 Hot Smartphones in October 2014
Table 29. Distribution of China Smartphones by Brand Attention
Table 30. Price Segments of Smartphones on Market
Table 31. Processor Segments (%) of Smartphone Models on Market
Table 32. Distribution of Smartphone Models on Market by Screen Size in China
Table 33. Shares of Smartphone Models on Market by Camera Resolution in China
Table 34. Smartphone Features Considered by Potential Purchasers in China
Table 35. On-Device Behaviors of China’s Smartphone Users by Percentage
Table 36. % of Users Who Used Smartphones in Various Places or Activities in China
List of Figures:

Figure 1. Market Share of Worldwide Smartphone Shipment Volume by OS 2009-2019
Figure 2. Market Share of Worldwide Smartphone Shipment Value by OS 2009-2019
Figure 3. Smartphone Average Selling Price in Global Market 2009-2019
Figure 4. China Smartphone Shipments by Value 2009-2019
Figure 5. Market Share of China Smartphone Shipments by Air Interface 2009-2019
Figure 6. Shipment Shares of China’s Smartphone Market by Vendor in 2014
Figure 7. Total Smartphone Export Value in China 2009-2019
Figure 8. Shares of China’s Smartphone Supply in Worldwide Market 2009-2019
Figure 9. Historical and Forecast Average Selling Price of China Smartphones
Figure 10. Market Segments of Smartphone Models on Sale by Battery Capacity
Figure 11. Historical and Forecast Urban/Rural Population in China
Figure 12. Historical and Forecast Urban/Rural Income in China
Figure 13. Historical and Forecast Urban/Rural Customer Goods Sales in China
Figure 14. Major Complaints from China Smartphone Users in 2014
Figure 15. Shares of Softwares/Apps Installed on China Smartphones by Category in 2013
Figure 16. Shares of Softwares/Apps Installed on China Smartphones by Category in 2014
Figure 17. Distribution of Sources for Installed Apps in 2013
Figure 18. Distribution of Sources for Installed Apps in 2014
Figure 19. Average Monthly Spending on Apps Installation and Market Shares in 2013
Figure 20. Average Monthly Spending on Apps Installation and Market Shares in 2014

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