Risk Evaluation of China's Beer Industry 2014-2019

Driven by improving living standards of people and a fast-growing macro-economy, China has remained the largest beer-consuming country worldwide for the 12th consecutive year since 2003, and the largest beer-producing nation globally in the past years. This report focuses on systematic evaluation and analysis of Internal Risks (arising within the industry development itself) and External Risks (arising from the surrounding environments) in China’s beer production industry and consumption market. The major internal risks recognized in this industry include industry growth stage, industry competition pressure, market entry barriers, industry volatility, and technology challenge. The major external risks include factors like profit decline, regulation force, dependence on imports, and other risks (namely shortage of upstream supply, competition from substitutes, and purchase potential decrease). The research scope concentrates on mainland China’s beer market under the industry conditions and environments in 2014. Forecasts and predictions have been performed for the trend of industry risk over the next five years (2014-2019). All the identified risk factors are measured quantitatively according to GMD’s novel numeric system, i.e. each risk is evaluated with GMD Risk Index Number (GMD RIN) and GMD Risk Intensity Level (GMD RIL). These in-depth appraisals and analysis about risk considerations and controls provide a comprehensive understanding of the current risk factors and likelihood of risk development trends. Moreover, this report also concludes Critical Success Factors (CSFs) and novel strategies to help overcome the risks and obstacles in China’s beer industry. Key Players:
China Resources Snow Breweries Ltd.
Tsingtao Brewery Co., Ltd.
Anheuser-Busch InBev China
Beijing Yanjing Beer Company Limited
Carlsberg China

CHAPTER I. INTRODUCTION
I-1. Report Scope
I-2. Evaluation Methodology
I-3. Executive Summary
CHAPTER II. INTERNAL RISK
II-1. Overview of Internal Risk
II-2. Industry Growth Stage
II-3. Industry Competition Pressure
II-4. Market Entry Barriers
II-5. Industry Volatility
II-6. Technology Challenge
CHAPTER III. EXTERNAL RISK
III-1. Overview of External Risk
III-2. Profit Decline
III-3. Regulation Force
III-4. Dependence on Imports
III-5. Other Risks
CHAPTER IV. SUMMARY AND FORCAST
IV-1. Summary of Beer Industry Risk
IV-2. Forecast of Beer Industry Risk
CHAPTER V. CRITICAL SUCCESS FACTORS (CSFs)
CHAPTER VI. RELATED REPORTS AND REFERENCES

China Resources Snow Breweries Ltd.
Tsingtao Brewery Co., Ltd.
Anheuser-Busch InBev China
Beijing Yanjing Beer Company Limited
Carlsberg China
List of Tables

Table 1. LIST of RISK FACTORS and WEIGHT PERCENTAGES
Table 2. DEFINITION of GMD RISK INDEX NUMBER (RIN) and GMD RISK INTENSITY LEVEL (RIL)
Table 3. OVERALL RISK INDEX NUMBER of CHINA’S BEER INDUSTRY (by Year 2014)
Table 4. OVERVIEW of INTERNAL RISK
Table 5. CAPACITY EXPANSION of TOP 5 BEER MAKERS in CHINA (2013 AND 2014)
Table 6. ANNUAL BEER SALES by BRAND in CHINA in 2014 (bil CHY)
Table 7. OVERVIEW of EXTERNAL RISK
Table 8. BEER STATE STANDARDS ISSUED by CENTRAL GOVERNMENT
Table 9. CHINA BEER IMPORTS and EXPORTS (thousand metric tons)
Table 10. RISK SUMMARY
Table 11. LIST of CRITICAL SUCCESS FACTORS
List of Figures

Figure 1. GMD RIN of INTERNAL RISK FACTORS on RADAR CHART
Figure 2. GMD RIN and RIL of INDUSTRY GROWTH STAGE
Figure 3. GMD RIN and RIL of INDUSTRY COMPETITION PRESSURE
Figure 4. GMD RIN and RIL of MARKET ENTRY BARRIERS
Figure 5. GMD RIN and RIL of INDUSTRY VOLATILITY
Figure 6. GMD RIN and RIL of TECHNOLOGY CHALLENGE
Figure 7. GMD RIN of EXTERNAL RISK FACTORS on RADAR CHART
Figure 8. GMD RIN and RIL of PROFIT DECLINE
Figure 9. COST COMPOSITION to PRODUCE BEER in CHINA in 2014
Figure 10. HISTORICAL and FORECAST URBAN/RURAL INCOME in CHINA
Figure 11. GMD RIN and RIL of REGULATION FORCE
Figure 12. GMD RIN and RIL of DEPENDENCE on IMPORTS
Figure 13. GMD RIN and RIL of OTHER RISKS
Figure 14. CHINA BEER BARLEY SUPPLY
Figure 15. COMPARISON of RISK FACTORS by WEIGHTED RIN

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