Marketing Automation Software Market Size and Forecasts 2021 to 2027
The Global Marketing Automation Software Market witnessed a rapid growth in the historic period from 2016 to 2019 and is anticipated to witness significant growth during the forecast period.
Global Marketing Automation Software Market Size, Trends, Growth, Competitive Landscape and Key Regional Analysis to 2027” offers broad information and understanding of the Marketing Automation Software markets. The report analyses the Marketing Automation Software market for the historical (2016–2020) and forecast (2021–2027) periods. The report includes drivers, restraints and opportunities influencing the market, market size analysis with respect to revenue. The report also provides a snapshot of the competitive landscape of the key players operating in the market along with the percentage market share of the top players. The report has a section on the impact of COVID-19 on the Marketing Automation Software market at the global and country levels. This analysis includes demand & supply side implications of Marketing Automation Software market in 2019. The report is built using data and information sourced from primary & secondary research, proprietary databases, paid data base among others.
Marketing Automation Software Market Snapshot
Scope of the Marketing Automation Software Market Report:
This report provides an in-depth analysis for the Global Marketing Automation Software Market. The market estimates and forecasts provided in the research report are the result of in-depth secondary research coupled with primary interviews and in-house expert opinions. These market estimates and forecasts have been considered by reviewing the impact of various political, social, and economic factors along with the current market scenarios affecting the Marketing Automation Software market growth
Along with the Marketing Automation Software market summary, which includes of the market dynamics comprising of drivers, restraints, and opportunities the chapter also includes a Porter’s Five Forces analysis which explains: threat of new entrants, buyers bargaining power, bargaining power of supplier, threat of substitutes, and competitive rivalry in the Global Marketing Automation Software Market. Furthermore, the supply chain analysis explains the various participants, such as raw material supplier, system integrators, distributors, intermediaries and end-users within the ecosystem of the Marketing Automation Software market. It provides vendor landscape at global level and summary of the key upcoming projects/ products
Segments Covered in the Marketing Automation Software Market Report:
This report forecasts revenue growth at global, regional, and country levels and offers an analysis of latest industry developments in each of the sub-segments from 2016 to 2027.
Global Marketing Automation Software Market, By Product
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
Global Marketing Automation Software Market, By Application
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
Marketing Automation Software Market Regional Overview:
The report offers in-depth analysis of the Marketing Automation Software market at the global, regional (North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa) and key country (the US, Canada, China, India, Japan, South Korea, the U.K., Germany, France, Brazil, Mexico) levels. The market estimates and forecasts for the segmentation mentioned in the study will be provided at regional and country level. The market estimates and forecast will help understand the dominant region in 2020 and will further enlighten the upcoming region that will generate major revenue in the Marketing Automation Software market.
Global Marketing Automation Software Market: Competitive Landscape
The market analysis includes a chapter solely dedicated for key players operating in the Global Marketing Automation Software Market wherein the analysis provide an insight of the business overview, financial statements, product overview, and the strategic initiatives adopted by the market players. The companies mentioned in the study can be customized according to the client’s requirements.
Global Marketing Automation Software Market, Key Players
- HubSpot
- Marketo
- Act-On Software
- Salesforce
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
- Cognizant
- ETrigue
- GreenRope
- Hatchbuck
- IContact
- LeadSquared
- MarcomCentral
- Salesfusion
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Aprimo
Key Questions Addressed:
- Which innovative technology trends are expected over the next seven years?
- Which sub segment is likely to get the maximum opportunity to grow during the forecast period?
- Which region is projected to lead with the highest market share by 2027?
- How are companies instigating organic and inorganic strategies to gain a surge in the market share?
Global Marketing Automation Software Market: Research Methodology
The research methodology is a mix of primary research, secondary research and industry opinion leaders. Moreover, secondary research comprises of sources such as company annual reports, press releases, and research papers related to the industry. Other sources include government websites, trade journals and associations are also been reviewed for developing business growth strategies in Marketing Automation Software Market.